Subscription price increases 2026
75 price rises across 18 subscriptions since 2024, newest first, and the odd price cut. Each one has the old price, the new price, the date and the page that says so.
September 2026
+4%- +13%
- +10%
Disney+/Hulu Premium bundle (no ads) US
$19.99to $21.99 a monthNew subscribers from Sep 23, 2026 · variety.com
+4%- +13%
+7%
+33%- +8%
- +11%
+20%Apple TV and Peacock Premium bundle US
$14.99to $17.99 a monthNew subscribers from Sep 1, 2026 · people already paying from Oct 1, 2026 · Peacock’s own page
- +15%
Apple TV and Peacock Premium Plus bundle US
$19.99to $22.99 a monthNew subscribers from Sep 1, 2026 · people already paying from Oct 1, 2026 · Peacock’s own page
August 2026
- +10%
+15%- +13%
Peacock Select US
$79.99to $89.99 a yearNew subscribers from Aug 18, 2026 · people already paying from Sep 17, 2026 · Peacock’s own page
- +13%
Peacock Select US
$7.99to $8.99 a monthNew subscribers from Aug 18, 2026 · people already paying from Sep 17, 2026 · Peacock’s own page
- +18%
Peacock Premium Plus US
$169.99to $199.99 a yearNew subscribers from Aug 18, 2026 · people already paying from Sep 17, 2026 · Peacock’s own page
- +18%
Peacock Premium Plus US
$16.99to $19.99 a monthNew subscribers from Aug 18, 2026 · people already paying from Sep 17, 2026 · Peacock’s own page
- +18%
Peacock Premium US
$109.99to $129.99 a yearNew subscribers from Aug 18, 2026 · people already paying from Sep 17, 2026 · Peacock’s own page
- +18%
Peacock Premium US
$10.99to $12.99 a monthNew subscribers from Aug 18, 2026 · people already paying from Sep 17, 2026 · Peacock’s own page
July 2026
+17%- +9%
- +18%
- +5%
- +8%
April 2026
−23%Xbox Game Pass Ultimate US
$29.99to $22.99 a monthNew subscribers from Apr 21, 2026 · Xbox Game Pass’s own page
- −15%
Xbox Game Pass PC Game Pass US
$16.49to $13.99 a monthNew subscribers from Apr 21, 2026 · Xbox Game Pass’s own page
+67%Ad-free add-on (now Prime Video Ultra) US
$2.99to $4.99 a monthNew subscribers from Apr 10, 2026 · deadline.com
+9%- +12%
+13%- +14%
- +17%
March 2026
- +13%
- +11%
- +8%
January 2026
+17%- +8%
- +50%
- +13%
+17%- +8%
- +10%
- +12%
October 2025
- +20%
- +19%
Disney+ Premium (no ads) US
$15.99to $18.99 a monthNew subscribers from Oct 21, 2025 · techcrunch.com
- +8%
ESPN Select (formerly ESPN+) US
$11.99to $12.99 a monthNew subscribers from Oct 21, 2025 · techcrunch.com
- +20%
- +50%
August 2025
- +30%
July 2025
- +38%
January 2025
- +14%
- +16%
- +9%
+43%- +43%
- +30%
- +30%
December 2024
+14%YouTube TV Base plan US
$72.99to $82.99 a monthNew subscribers from Dec 12, 2024 · people already paying from Jan 13, 2025 · variety.com
October 2024
- +14%
- +10%
Disney+ Disney Duo Basic (Disney+, Hulu with ads) US
$9.99to $10.99 a monthNew subscribers from Oct 17, 2024 · variety.com
- +25%
- +9%
- +25%
- +6%
- +8%
Hulu + Live TV (with SVOD ads) US
$76.99to $82.99 a monthNew subscribers from Oct 17, 2024 · variety.com
August 2024
- +33%
July 2024
- +17%
Peacock Premium Plus US
$119.99to $139.99 a yearNew subscribers from Jul 18, 2024 · people already paying from Aug 17, 2024 · variety.com
- +33%
Peacock Premium US
$59.99to $79.99 a yearNew subscribers from Jul 18, 2024 · people already paying from Aug 17, 2024 · variety.com
- +18%
Xbox Game Pass Ultimate US
$16.99to $19.99 a monthNew subscribers from Jul 10, 2024 · people already paying from Sep 12, 2024 · variety.com
- +20%
Xbox Game Pass PC Game Pass US
$9.99to $11.99 a monthNew subscribers from Jul 10, 2024 · variety.com
- +17%
Xbox Game Pass Core (12-month) US
$59.99to $69.99 a yearNew subscribers from Jul 10, 2024 · people already paying from Sep 12, 2024 · variety.com
June 2024
+13%- +6%
HBO Max Ad-free US
$15.99to $16.99 a monthNew subscribers from Jun 4, 2024 · people already paying from Jul 4, 2024 · variety.com
- +9%
- +18%
May 2024
+7%- +20%
One of yours went up?
- Check what you pay now on the service’s account page. Price rises often reach people already paying a month or two later.
- Look for a cheaper plan: most services now sell a plan with ads, or a yearly plan for less than 12 months of monthly.
- Not worth it any more? Each service has a cancel guide.
Questions
Which subscription went up the most?
Ad-free add-on (now Prime Video Ultra) in the US: $2.99 to $4.99 a month, 67% more, from Apr 10, 2026.
What was the latest price rise?
Disney+ With ads in the US went from $11.99 to $12.49 a month on Sep 23, 2026.
Do price rises apply to people who already pay?
Usually, yes, but often later than for new subscribers. Each row shows both dates when the company gave them.
Know before the next charge
3 days and 1 day before. Free for 3 subscriptions, Pro covers the rest. iPhone app, coming soon.
Prices and cancel guides
Checked Nov 13, 2026. Each rise comes from the company’s own page where it published one, otherwise from a major news outlet that quotes both prices. Prices can change again; the service’s own page is always right. How we check.